I’m Isaac. I’ve been in this game for over 30 years, which means I’ve made more mistakes than most “business coaches” have had hot dinners.
I started like you—flat-out busy, head down, ass up—wondering why the hell my bank account never matched the blood, sweat, and swearing I was pouring into the workshop. Spoiler alert: because being busy doesn’t mean being profitable. Most shops are bleeding money every single day without even knowing it.
Back then, there wasn’t some neat little spreadsheet or shiny app to show me the truth. So I built my own.
This calculator is the same framework I had to create inside my own business years ago. It showed me what my shops should have been making versus what they actually were. And let me tell you—it was the kick in the balls I needed to finally run my shops like businesses instead of overpriced hobbies.
I’m not just another wannabe flogging a “secret system”—forget it. I’ve secured multi-million-dollar service contracts for my shops (including government fleets), picked up prestigious business awards, and grew a one-man operation into three busy service centres doing millions a year.
On top of that, I’ve spent the last three years writing a book—now in publishing edits—that rips the covers off this industry and lays out every lesson I had to learn the hard way.
So no, I’m not some Facebook cowboy trying to cash in on a trend. I’ve lived it, built it, lost skin in the game, and now I teach other shop owners how to shortcut the bullshit and get to success quicker.
Every shop owner I coach starts here—with this exact calculation. Because until you know what your shop should be making, you’re just jerking around in the dark, hoping the numbers line up.
This isn’t theory. This is the same brutal reality check I used in my own workshops to expose where the money was slipping away.
So don’t take it lightly.
Download it. Run your numbers. Face the truth.
Because once you see the gap between your potential and your reality—you can’t unsee it.
